Karen Murrell #20 True Love all natural lipstick
Model wearing #20 True Love natural lipstick
Karen Murrell #20 True Love all natural lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
Model wearing #20 True Love natural lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick

Clean. Beautiful. Long-lasting wear.

20 True Love - Natural Lipstick

4.9
Rated 4.9 out of 5 stars
438 Reviews

100% natural

Mineral Oil Free

No Toxic Chemicals

Sustainable

Clean Cosmetics

Paraben Free

Clean. Beautiful. Long-lasting wear.

You can’t resist True Love. A to-die-for colour, this blue-based rouge shade will give you the ultimate red, statement lip.

True Love was an ode to Karen Murrell’s love when she wore her first red lipstick, a lust-worthy blue-based red for the ultimate statement lip.


The deep pigment of this creamy natural lipstick delivers an ultra-luxurious feel, making it perfect for all-day wear.

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Available now for dispatch from our NZ warehouse.
$34.99
$34.99
$34.99
or split payments with after pay
Karen Murrell #20 True Love all natural lipstick

20 True Love - Natural Lipstick

$34.99 $34.99
Karen Murrell #20 True Love all natural lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
Model wearing #20 True Love natural lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick
20 True Love - Natural Lipstick

20 True Love - Natural Lipstick

$34.99 $34.99
Maureen -
Verified buyer

"Absolutely the best lipstick I have ever used! My favorite brand in the entire world and I have tried hundreds of lipstick brands! This color is so complimentary to most skin tones, and I love the lightweight, clean feel of this brand."

Dionne -
Verified buyer

"I can’t get enough of these lipsticks, not only is there a beautiful colour range but the packaging is stunning. Love it when my KM lippys arrive!"

Rebecca -
Verified buyer

"OMGoodness I have finally have found the perfect nude lipstick!! Thank you so very much Karen :) Also it is incredibly comfortable and moisturizing. Please always stock this shade, it is an absolute winner."

Anuja P. -
Verified buyer

"This is my new favourite shade. It looks stunning on my tanned brown skin (even if I I have to say so myself :-D). It's a deep plum-wine colour that looks great and the lipstick feels light and keeps my lips moist all day."

Our Promise To You

1. Touch

Glide on and feel heavenly to wear.

2. Scent

Tantalise the senses with its fragrance.

3. Wear

Be long lasting, glamorous and stay on the lips.

4. Colour

Be a burst of colour that’s the same for every complexion.
4.9
Rated 4.9 out of 5 stars
Based on 438 reviews
Total 5 star reviews: 404 Total 4 star reviews: 25 Total 3 star reviews: 8 Total 2 star reviews: 1 Total 1 star reviews: 0
98%would recommend these products
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438 reviews
  • NC
    Nicola C.
    Verified Buyer
    31 Desire - Natural Lipstick
    Reviewing
    31 Desire - Natural Lipstick
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Lovely rich shade

    I normally wear berry & rose shades, but wanted something different so tried Desire. It’s gorgeous! A warm spicy tomato red, that’s not too orange so still suits my cooler complexion. It’s a lovely rich colour and stays in place without feathering or bleeding. Will definitely buy again.

    Was this helpful?
  • EW
    Ella W.
    Verified Buyer
    23 Blushing Rose - Natural Lipstick
    Reviewing
    23 Blushing Rose - Natural Lipstick
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love it ❤️

    My first order, I was putting the wrong address. The customer service lady is great. She helped me out to sort out all my problems.

    Today I finally received my lipsticks. They are super moisturizing and smell so good.

    Was this helpful?
  • EM Profile picture for Emma M.
    Emma M.
    Verified Buyer
    15 Peony Petal - Natural Lipstick
    Reviewing
    15 Peony Petal - Natural Lipstick
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Peony Petal

    This is my favourite lipstick. Beautiful colour and texture.

    I wear it every day and have one at home and one in my handbag. LOVE 💗

    Was this helpful?
  • RB
    Rachel B.
    Verified Buyer
    37 Night Moves - Magic Tint
    Reviewing
    37 Night Moves - Magic Tint
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Midnight moves is beautiful

    This lipstick is Devine, love the shade it presents itself as when worn.

    Was this helpful?
  • AM
    Aline Mendoza O.
    Verified Buyer
    37 Night Moves - Magic Tint
    Reviewing
    37 Night Moves - Magic Tint
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Absolutely in love with this tint

    This is the best lipstick I have ever owned. Please make it a standard lippy since I am planning on using it every day all day and I will completely devastated if I cannot get my hands on another one once I finish this one. It gives the prettiest berry tint and it feels luxurious on the lips. Smells divine and the colour gets darker with several applications. Beautiful product!

    Was this helpful?
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