Karen Murrell
30 Driven
Clean. Beautiful. Long-lasting wear.
Daring, deliberate, and carefree, the right lip shade should show off your best qualities. Driven is the perfect nude lip shade to do just that. Its mocha hues are tinted with a hint of red that creates the perfect accompaniment for the decisive wearer.
So whether you’re out on an errand or owning a room, your style, look, and desire is Driven.
Customer Reviews
Feel Good Lipstick
Wear our lipstick with confidence knowing that your beautiful lips are safe for you. All of our ingredients are natural, such as avocado oil and candelilla helping to produce nourishing and beautiful lipstick.
Avocado Oil
Provides moisture, nourishment, and hydration.
Cinnamon
Gives fuller, plumper lips.
Shea Butter
Perfect for restoration and hydration.
Carnauba Wax
Renowned for its high melting point ensures your lipstick is long-lasting.
Evening Primrose Oil
Rich in Omega 6, soothing, and super moisturising.
Beeswax
Nourishing & calm for the skin with antibacterial properties
Lip Treatment in Every Application
A moisturising base means that the more you wear it, the more hydrated and nourished your lips will be.
Nothing Nasty Touches My Lips
Did you know that on average, you’ll ingest 2kg of lipstick, over a lifetime?
NO Triclosan
NO Mineral Oils
NO Coal Tar
NO Carmine
NO Parabens
We Believe in Natural
All the Way
Vegetable-based inks
FSC-certified cardboard
Plastic-free packaging
Meet Karen Murrell
CEO & Lipstick Designer
“I adore combining my love of flowers and colour into a lipstick collection to inject colour into your day.”
Our Promise to You
Creating beautiful, natural lip colours is our passion. Karen designs each lipstick with love and care, promising each product will:
1. Touch
Glide on and feel heavenly to wear.
2. Scent
Tantalise the senses with its fragrance.
3. Wear
Be long lasting, glamorous and stay on the lips.
4. Colour
Be a burst of colour that’s the same for every complexion.